ALEXANDER SHOROKHOFF

ALEXANDER SHOROKHOFF — “Art on the Wrist”

Alexander Shorokhoff is a German luxury watch brand renowned for its artistic designs, handcrafted details, and distinctive avant-garde approach to watchmaking. Founded in Alzenau, Germany, the company has built an international reputation for producing highly creative timepieces that combine traditional mechanical watchmaking with modern art and cultural influences. Unlike many watch manufacturers that focus primarily on technical specifications, Alexander Shorokhoff emphasizes individuality, artistic expression, and emotional design. The brand's collections often feature vibrant colors, hand-engraved movements, unique dial artwork, and unconventional aesthetics, making each watch a wearable piece of art. Today, Alexander Shorokhoff is recognized worldwide as one of Germany’s most distinctive independent watch brands.

Founder – Alexander Shorokhov

The brand was founded by Alexander Shorokhov, a Russian-born entrepreneur, designer, and watchmaker whose passion for art and horology inspired him to create a unique watchmaking company. After building experience in the watch industry through the Poljot International brand, he established Alexander Shorokhoff to pursue a more artistic and individualistic vision of watchmaking. His philosophy centers on blending traditional craftsmanship with creativity, resulting in timepieces that stand apart from conventional luxury watches. Through his leadership and design direction, he has transformed the company into a respected name in independent watchmaking and artistic horology.

Current CEO – Alexander Shorokhov

Alexander Shorokhov continues to serve as the Chief Executive Officer and creative force behind the company. He remains actively involved in design, product development, and brand strategy, ensuring that every watch reflects the company's commitment to artistry and individuality. Under his leadership, the brand has received numerous international awards and has become known for producing limited-edition timepieces that celebrate creativity, culture, and craftsmanship. His vision continues to define Alexander Shorokhoff as one of the most distinctive voices in contemporary independent watchmaking.