The next generation faces a difficult challenge: we live in a fast-paced world where everything is instantaneous. But horology requires time, patience, care, and dedication. They must understand that certain things simply take time, and that this time is essential. True savoir-faire lies in the process of making—not rushing. This is at the heart of creating fine watches.

All our watches are produced in Switzerland and India, especially Ethos, is well advanced with well equipped service centres and trained staff. Besides the Tourbillon which was just launched, the base calibers which we are using from La Joux-Perret are well-known movements. There will be no compromise in quality and service, just like many other reputable brands are operating in India since years.