How would you define the core philosophy or lifestyle message SEVENFRIDAY promotes?

We are a Lifestyle brand based on strong and iconic products of the highest quality standards, following the belief that a product can be of the highest quality and aesthetically top of the range while still having a reasonable price tag. The SEVENFRIDAY name captures exactly what the whole lifestyle is about – make the best out of every day. SEVENFRIDAY is not just a brand but an attitude!

SEVENFRIDAY watches are known for their bold, industrial aesthetics. What influences this design approach?

We want our products to be unique and recognizable, with a strong and distinctive identity, just like our brand.

Our products want to tell a story by working with contrasts and layers, mixing modernity with classic elements, for example. Pushing and challenging the norms within the industry according to our own beliefs, dreams and experiences lead us to define this unique approach as well as adding a fun and playfulness into the design process.

How does this strike a balance between unconventional design and everyday wearability?

One doesn’t exclude the other at all. Unconventional doesn’t need to mean extravagant or obnoxious but unique. This is where we need an exceedingly talented design team for its execution.

If it would be too easy, everyone would do it right? SEVENFRIDAY has been ahead of the curve with NFC authentication, packaging, and community-building how do you stay innovative?

The SEVENFRIDAY approach is to always be open to new ideas and to meet new people as you can never know what may come out of it whether it is the WEB-3 authentication, the 3-D printing or anything else. 

In a world filled with traditional watch designs, what’s the formula for staying disruptive yet relevant?

Be curious, don’t follow the trends, but set the trends, be daring and stay true to your DNA.

How does SEVENFRIDAY aim to go beyond just a timepiece to become part of a lifestyle movement?

As mentioned earlier SEVENFRIDAY is first and foremost an attitude, then a brand and a product. During our journey we like to connect with our fans and friends around the globe. We provide transparency and connections beyond just products. This is also the idea behind our space concept we are pursuing since

2016. In place of just opening a boutique, we create a space where likeminded people meet people they like to enjoy a good time. 

SEVENFRIDAY has a vibrant global community. How important is this tribe of fans to the brand’s DNA?

Very important. The Community is one of the most powerful pillars any brand can have. They push the hype, yet they can also dictate the direction of dialogues: what’s cool, what’s not.

That is why, we are currently working on a digital solution to further empower our SEVENFRIDAY Community and give them a share of voice too.

Ultimately we believe the brands don’t give enough credit to their customers and fans, whilst we clearly stick to our DNA we are fully aware of the influence our community has as well.

Are there any unique experiences or interactions you’ve had with SEVENFRIDAY collectors in Asia or South Asia?

There are many encounter and experiences throughout the world but one of my favorite to date is still when a SEVENFRIDAY owner came to me and said: I am SEVENFRIDAY and I live SEVENFRIDAY! 

SEVENFRIDAY watches have been well-received in Nepal’s growing urban lifestyle market. What excites you most about Nepal as a destination for lifestyle and watch culture?

Around the world Nepal is a kind of mystic destination to us with a strong local culture and an incredible landscape unlike anything else. Mixing strong local elements and people with international once is what excites us.

What message would you like to share with SEVENFRIDAY fans, watch collectors, and the youth of Nepal?

Stay curious, dare to be different and stay true to your grounds. 

What have been some challenges in staying true to the SEVENFRIDAY identity while scaling globally?

Not everybody thinks the same as you, or likes the same things as you do, and that’s good. Because with our watches and with our products, we like to stand out and evoke emotions in someone, whether it’s good or bad, the most important thing is that someone gives a reaction to it.

We therefore constantly have to make sure to withstand short-term opportunities to protect the long-term vision and strategy.

 What’s next for SEVENFRIDAY in terms of collections, accessories, or global engagement?

As mentioned earlier, one of our biggest products will be the expansion of our SEVENFRIDAY B2C Application, in which we are closely working with one of our trusted partners in the WEB-3 on how to further grow and empower our SEVENFRIDAY Community. More to come soon! In terms of watches, we’re very excited for a launch this September, in which our forever Intern, Riley, takes a big part in…And plenty more in the pipeline